Free business list, a scraper run or a bought list?

Start with the free map list to size the market and see the gaps, run a Google Maps data tool when you need phones, emails and ratings for every business, and buy a ready file only when you need verified named contacts and accept the vendor's licence. Published prices run from about $1 to over $400 per 1,000 records, depending on how much checking the seller does.

The three routes side by side

ComparedFree map list (this site)Run a data tool yourselfBuy a ready list
Rowswhat OpenStreetMap holds: 443,940 named businesses on 2,207 lists herewhat Google Maps returns for your searchesthe vendor's count
Phones and emailsbusiness phones where the record is clearly a business premises (the phone rule); emails are never republished, the CSV says whether the record has onephone column, emails read from each business websiteusually included; some vendors verify emails
CostfreeGoogle Maps Business Lead & Email Finder: $0.99 per 1,000 results plus a $0.40 start fee (4 GB run) per run, so about$1.39 for 1,000 rows in one run, plus Apify platform usage (compute). The Free plan includes $5 a month (Apify pricing).from a few dollars per city file to hundreds per 1,000 verified contacts (table below)
Freshnessthe map extract date on each pagethe day you run itthe vendor's last update
LicenceODbL: credit OpenStreetMap, share changed copies alikeyou run it on your account; check the tool's termsthe vendor's licence, often limited use

What sellers charge

Prices as published on each seller's page on 2026-11-11. They change often; open the page before you buy. They are not like for like: some include compute and verification, some sell a fixed file.

SellerHow it sellsPublished price
Outscraperpay per recordfirst 500 free, then $3 per 1,000 (less above 100,000)
scrap.iomonthly plan$39 to $399 a month on yearly billing
Frontage Leadsmonthly planfree for 100 records a month, $12 a month for 5,000
EasyMapLeadsone city file$5 for 122 plumbers in Austin, TX
Rentech SmartScraperone city file$99 for 637 plumbers in Austin, TX
UpLeadverified contacts file$399 for 888 restaurant contacts

The number that decides email yield

Tools that find emails read each business's own website, so a business with no website rarely yields one. Across the 2,207 lists here, 35% of the map records list a website and 6% have an email on the map record (the free lists say only whether; they contain no email addresses). Each list page gives that figure for its own category and city, which is a better guide to how many emails a run will find than any national average.

Which one to use

  • Sizing a market or a territory. The free list: counts by neighbourhood, street and postcode, and the full CSV.
  • Selling websites or local marketing. The free list's "no website listed" filter for the short-list, then a Google Maps run to confirm and add phones.
  • A full call or email campaign. A Google Maps run with the searches each list page prepares: every business Google shows, with phones and website emails.
  • Named decision-makers with verified emails. A specialist vendor; check the licence and the country's outreach rules first.

Prices from each seller's own published page, checked 2026-11-11: Outscraper, scrap.io, Frontage Leads, EasyMapLeads, Rentech SmartScraper, UpLead. Not linked; search for the seller's name to check the current price.

Updated 2026-11-11